
3 Tips To Rank Higher On TripAdvisor
There are 3 variables affecting your TripAdvisor ranking: quantity, quality and recency of comments. Here are tips to optimize your score and ranking.
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.

There are 3 variables affecting your TripAdvisor ranking: quantity, quality and recency of comments. Here are tips to optimize your score and ranking.
Online content consumption is growing, as consumers spend 93% more time with online content than they did 3 years ago. What impact for travel marketers?

From A to Z, here is my take on essential elements to consider for travel brands wanting to put a vibrant strategy in place online and via social media.

By admitting there is less and less organic content making its way in users' newsfeeds, is Facebook becoming irrelevant for travel brands? Not so fast...

Here are eight frequently asked questions about social media usage, in particular as it pertains to the travel & hospitality vertical. Any of them ring a bell?

A recent study shows how important it is to help online consumers with phone assistance, in particular in the travel vertical, for higher conversion rates.

Pinterest plays an increasingly important role in the travel planning process, with inspiring visuals and aspirational boards. It's new 'Place Pins' could be a game-changer!

Automated passengers, mobile bookings, TripAdvisor, the collaborative economy & niches: these are 5 travel marketing trends to look out for in 2014.

A recent survey published during WTM in London showed social media and travel blogs aren't used by UK holidaymakers planning and going on vacation. So what?