15 May 2011
Is Canada as a destination ready for emerging markets?
Going after markets like China, Brazil and India makes sense for Canada. The real question is: how committed are we?
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
16 May 2011
What role for travel trade shows in the era of social networks?
Does it still make sense to attend all the travel trade shows or will social networks cut through this traditional part of the sales cycle?
28 May 2011
Insightful stats on the digital IQ of airlines, hotels and cruise companies
Key highlights from the L2 Digital IQ Index of global airline, hotel and cruise companies.
15 June 2011
The benefits of answering clients via social media
A recent study shows how companies that answer queries on Twitter can drive increased revenue and engage followers.
29 June 2011
Finding the right tagline for a travel destination
The 3 key elements of a good travel destination tagline: strong differentiation statement, emotional component, all captured in 3-4 words.
15 July 2011
Social media engagement: hype or plain common sense?
Social media is a great enhancer of engagement between brands and customers, in particular in the travel industry.
30 August 2011
A travel destination that makes good use of Foursquare
While traveling in Saguenay-Lac-St-Jean area recently, it was great to also discover how their tourism office makes good use of Foursquare.
14 September 2011
Google Flight Search: evolution or revolution?
Google launches Flight Search, becoming a key player in the travel industry. Is this a game-changer?
4 January 2012
Hospitality and Travel Marketing, from A to Z
Here's my rendition of defining key concepts in hospitality and travel marketing, from ABC to Z.
