18 April 2021
The Underpromise – Overdeliver Conundrum
Travel brands will face a challenge as we emerge from this pandemic: meeting consumer's evolving expectations!
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
28 March 2021
5 Tips to Prepare for the Return of Travel
Lodging providers and travel marketers must get ready for the return of travel as mass vaccination progresses. Here are 5 tips to help!
14 March 2021
Is TripAdvisor Plus A Game-Changer?
TripAdvisor is launching its new subscription-based loyalty program. Will it revolutionize hotel distribution? Will travelers buy in?
28 February 2021
Travel Marketing on Clubhouse
Clubhouse is the talk of the town on social media. Literally. What opportunities for travel and hospitality marketing?
16 February 2021
The Importance of SEO for Travel Brands
Does your hotel, destination, restaurant or attraction appear in search results near travelers? Here are key SEO factors that matter in 2021.
31 January 2021
Can Social Influence Responsible Travel?
Can social media actually influence how travellers experience a destination? New Zealand's latest campaign addresses that question.
5 January 2021
What Travelers Are Now Seeking
Wondering what travel intentions will be in 2021 for consumers? This recent study by Expedia Group Media Solutions holds a few answers.
15 November 2020
How Canadians Purchase Travel Post-Covid-19
According to a recent study, the path to purchase for Canadian travellers has changed in the eye of the pandemic. Here are key findings.
25 October 2020
5 Tips To Improve Your Website Performance
For travel and hospitality brands, a performing website can often represent a competitive advantage. Here are 5 tips to consider.
