
Influencer Marketing FAQ
Should you pay for posts when you are already covering influencer expenses? How do you define engagement? How can you use TikTok in travel marketing?
Should you pay for posts when you are already covering influencer expenses? How do you define engagement? How can you use TikTok in travel marketing?
Working with micro influencers is a great way for travel brands to gain awareness and traction on social media. But it requires time and (lots of) efforts!
Is it better to work with smaller influencers, reaching less people but perhaps more engaged, or dealing with macro-influencers like celebrities?
Influencer marketing is at a crossroads. For hotel marketers, there are good and bad stories out there. Here is some advice for influencers seeking deals!
When it comes to influencer marketing, calculating return on investment (ROI) is of utmost importance to track and adjust according to business objectives.
Influencer marketing is all the rage nowadays, but why would any travel brand want to use this tactic? Here are 5 good reasons why.
From guest posts to contests, paid partnerships and account takeovers, there are many ways to work with influencers to promote your travel brand.
Should you work with YouTubers, Instagramers or other influencers to promote your property? Here are a few pointers that can help understanding the process.
Having influencers speak of your product or service to a target audience on your behalf has always been popular PR and marketing. Here's why and how.