28 October 2019
Influencer Marketing FAQ
Should you pay for posts when you are already covering influencer expenses? How do you define engagement? How can you use TikTok in travel marketing?
Category: Influence Marketing
7 October 2019
The Hidden Cost of Working With Micro Influencers
Working with micro influencers is a great way for travel brands to gain awareness and traction on social media. But it requires time and (lots of) efforts!
6 March 2019
Micro Or Macro Influencers – Which Is Best ? [INFOGRAPHIC]
Is it better to work with smaller influencers, reaching less people but perhaps more engaged, or dealing with macro-influencers like celebrities?
22 January 2019
Hey Influencers, Want A Free Hotel Night?
Influencer marketing is at a crossroads. For hotel marketers, there are good and bad stories out there. Here is some advice for influencers seeking deals!
17 December 2018
The ROI of Influencer Marketing
When it comes to influencer marketing, calculating return on investment (ROI) is of utmost importance to track and adjust according to business objectives.
23 October 2018
5 Reasons To Work With an Influencer
Influencer marketing is all the rage nowadays, but why would any travel brand want to use this tactic? Here are 5 good reasons why.
9 May 2018
10 Influencer Marketing Strategies You Need to Know
From guest posts to contests, paid partnerships and account takeovers, there are many ways to work with influencers to promote your travel brand.
22 January 2018
Does Influencer Marketing Work For Hotels? [INFOGRAPHIC]
Should you work with YouTubers, Instagramers or other influencers to promote your property? Here are a few pointers that can help understanding the process.
1 May 2017
The 4 Golden Rules of Influencer Marketing
Having influencers speak of your product or service to a target audience on your behalf has always been popular PR and marketing. Here's why and how.