Best Practices in Travel: Online Reputation
Online Reputation Management (ORM) is fast-becoming a must for travel industry practitioners, in particular for hotels and restaurants. Here are a few tips!
Articles and thoughts about online reputation and how travel and hospitality brands should embrace best practices in online reputation management.
Online Reputation Management (ORM) is fast-becoming a must for travel industry practitioners, in particular for hotels and restaurants. Here are a few tips!
TripAdvisor shows results based on comments and reviews left by travelers worldwide. But did you realize how integrated it is with your Facebook network?
According to a new, independent research, 46% of consumers state review sites as their most important source for choosing hotels or accommodation.
80% of TripAdvisor users read between 6-12 reviews before booking their accommodation. Check out more findings from this recent PhoCusWright survey.

There are 3 variables affecting your TripAdvisor ranking: quantity, quality and recency of comments. Here are tips to optimize your score and ranking.

TripAdvisor recently conducted its biggest traveler survey ever. Web, social & mobile play key roles. Are marketers adapting quickly enough?

If your brand gets dragged into dirt, how would you react? Here are 7 steps to manage your online reputation before things get out of hand.

Fake accounts and reviews are increasing, affecting the online purchase decision-making process. How big of a problem is this in travel?