25 January 2012
Seven reasons to travel to Quebec City this winter
Quebec City is a great place to live or visit year-round. Here are seven of my favorite events and places to enjoy during winter time!
Destinations
Articles and thoughts about destination marketing and how travel organizations can or should adapt to evolving technologies, trends and best practices.
24 April 2020
Soon Come: The Future of Jamaica Tourism
In this most recent edition of PAX Live, we discuss how Covid-19 is affecting Jamaica tourism and how marketing seeks to uplift spirits moving forward!
9 October 2018
The Evolution of Social Media Usage in Destination Marketing
Google+ is now officially dead, Facebook algorithm keeps giving headaches while Instagram remains hot. How are travel marketers responding to changes?
12 October 2013
The evolving role of the transactional DMO
Destination Marketing Organizations seek to get travelers' attention and conversions. Having a transactional website is a challenge... and opportunity!
8 September 2015
The Next Big Thing In Visual Storytelling? Destination Selfies
When it comes to storytelling, travel destinations should make the most of photos and videos taken by travelers. How about tapping into selfies, giga-style?
6 April 2013
Visit Philly’s Leap Of Faith On Instagram
Visit Philly launched a bold new initiative, handing over its Instagram account to guest photographers, as part of a new marketing campaign.
8 May 2012
What future for Canada as a tourism destination brand?
Brand USA is now investing massively to promote its destination while the Canadian Tourism Commission sees a 20% budget reduction.
7 August 2012
What it Takes to Become a Digital Destination
With social media and mobile usage on the rise, the travel process is now happening in real-time.
13 July 2013
Why The Destination Marketing Organization Model Is Broken
Destination Marketing Organizations (DMO) are facing four key disruptors changing the travel industry landscape. Adapting their business model now means survival...
