16 February 2013
Great Example of Travel Destination Going Digital: Singapore
Singapore recently launched "handy", a great way to discover the destination while staying connected: guide, apps, games, calls and more!
Destinations
Articles and thoughts about destination marketing and how travel organizations can or should adapt to evolving technologies, trends and best practices.
26 November 2012
Canadian tourism at a crossroad
The Canadian Tourism Commission recently launched its new promotional video for international audiences. What are recent trends showiing?
7 August 2012
What it Takes to Become a Digital Destination
With social media and mobile usage on the rise, the travel process is now happening in real-time.
3 July 2012
How Local Destinations Use Social Media in Quebec [STUDY]
Quebec is split up into 22 local tourism destinations. A recent study looks into social media usage and challenges that lay ahead.
8 May 2012
What future for Canada as a tourism destination brand?
Brand USA is now investing massively to promote its destination while the Canadian Tourism Commission sees a 20% budget reduction.
25 January 2012
Seven reasons to travel to Quebec City this winter
Quebec City is a great place to live or visit year-round. Here are seven of my favorite events and places to enjoy during winter time!
30 August 2011
A travel destination that makes good use of Foursquare
While traveling in Saguenay-Lac-St-Jean area recently, it was great to also discover how their tourism office makes good use of Foursquare.
29 June 2011
Finding the right tagline for a travel destination
The 3 key elements of a good travel destination tagline: strong differentiation statement, emotional component, all captured in 3-4 words.
15 May 2011
Is Canada as a destination ready for emerging markets?
Going after markets like China, Brazil and India makes sense for Canada. The real question is: how committed are we?
