26 September 2019
The State of Facebook and Instagram Ads for Travel Marketers
How do travel marketers use Facebook and Instagram ads and where can we expect efforts to go in the near future? Find out with this recent report.
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
30 January 2017
The State of Social Media in 2017
Half of the world's population is online and Facebook is still the king of social media. Here are the most recent stats for web, mobile and social media!
22 November 2011
The underestimated value of timing in a (social media) campaign
Qantas airlines provides another classic social media fail that consultants, PR and industry experts will share for years to come!
5 December 2021
Time To Get Your TikTok Mojo
As TikTok is becoming a mainstream player, what usage can we foresee for travel and hospitality organizations?
20 February 2015
Top 5 social networks for etourism in China
From QZone to Youku, WeChat, Weibo and Tieba, here are five social networks travel brands ought to know if they wish to engage with Chinese travelers online.
28 February 2021
Travel Marketing on Clubhouse
Clubhouse is the talk of the town on social media. Literally. What opportunities for travel and hospitality marketing?
29 January 2015
Travel Marketing, from Social to Digital
A recent study by Deloitte and Facebook highlights why travel brands must move beyond social focus to a more holistic digital approach, campaign and metrics.
19 July 2020
Using Linkedin To Enhance Your Personal Brand
Linkedin can be a great platform to build credibility, authority and thought-leadership. Elements that are crucial to building your personal brand.
14 August 2014
Video Best Practices in Travel Marketing
Travel branded videos are amongst the most viewed on YouTube. Here are more interesting findings and best practices to make the most of this opportunity.
