27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
12 June 2012
On the importance of having social media guidelines
A social media policy is a good practice to help organizations protect themselves, employees and define who is accountable.
14 May 2012
The End of Facebook As We Know it?
Would you pay to have a post highlighted to ensure reaching all your friends? That's one of the most recent dubious features in Facebook's pre-IPO mad dash.
1 May 2012
The Five Challenges of Social Media Management in Tourism
Many tourism organizations manage aspects or their social media strategy quite well. Here are 5 challenges that need to be addressed.
10 April 2012
Why Instagram’s Aquisition by Facebook Is Good AND Bad
The acquisition of Instagram by Facebook, pegged at $1 billion, is undoubtedly the deal of year so far. How will it impact the way you do business?
21 March 2012
Social Media & Mobile in Travel Industry [VIDEO]
Great video presentation summarizing key findings from travel brands in social media and mobile marketing.
1 March 2012
Facebook commerce: will it ever stick?
Best Western recently announced its new booking app for Facebook yet big brands are closing shop. Should travel brands embrace the opportunity?
23 February 2012
Pinterest for tourism: the best thing since vanilla?
Pinterest is the talk of the town in social media. What potential does it hold for travel and hospitality marketing?
16 February 2012
Numbers can be deceiving
1000 Facebook fans, 500,000 customers in your loyalty program, 1 million customers... Are these vanity metrics or actuelly useful indicators?
