29 January 2015
Travel Marketing, from Social to Digital
A recent study by Deloitte and Facebook highlights why travel brands must move beyond social focus to a more holistic digital approach, campaign and metrics.
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
2 October 2014
Hashtags Coming Alive in Destination Marketing
Here are 3 examples of destinations using hashtags both online and offline, for greater awareness, buzz and overall brand effectiveness!
24 September 2014
10 LinkedIn Metrics That Matter
Whether you have a personal profile or you manage a company page, Linkedin provides meaningful metrics. Here are some of the key indicators to keep track of.
18 September 2014
KPIs for Your Social Media Dashboard
Among the various metrics available to measure your brand's performance on social networks, which key performance indicators should you prioritize?
14 August 2014
Video Best Practices in Travel Marketing
Travel branded videos are amongst the most viewed on YouTube. Here are more interesting findings and best practices to make the most of this opportunity.
15 June 2014
Social Media Best Practices in Travel: Facebook
Here are a few examples and 5 practical tips for travel & hospitality brands wanting to make the most of their presence on Facebook.
7 June 2014
Social Media Best Practices in Travel: Google+
Google+ holds great potential for travel brands, yet very few take advantage of this social extension of Google. Here are a few tips and examples to follow!
1 June 2014
Social Media Best Practices in Travel: Instagram
With more than 200 million active users, Instagram is a tool at the crossroads of two key trends in social media: visual storytelling and mobile. Travel brands take note!
24 May 2014
Social Media Best Practices in Travel: LinkedIn
With over 300 million users, LinkedIn reigns as the key social network for B2B marketers. Here are five tips for travel brands to make the most of LinkedIn.
