24 July 2012
Kids and Social Media: Generation Social?
A recent study shows how kids and parents adopt and adapt to social networks. Almost 1 out of every 3 kids has a social media account!
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
25 August 2013
KISS: Keep It Significant and Shareable
Keeping it short and straight to the point is always a good way to get a message across. With social media, it's also about being shareable!
20 September 2011
KLM new initiative: cool & innovative, or plain gimmick?
KLM Dutch airline strikes again with yet another innovative social media campaign. Or is it really?
18 September 2014
KPIs for Your Social Media Dashboard
Among the various metrics available to measure your brand's performance on social networks, which key performance indicators should you prioritize?
12 July 2017
Motivations of Online Travelers: One Size Doesn’t Fit All
A recent study by Expedia Media Solutions explores the motives and behaviors of travelers across eight countries to uncover travel trends.
16 February 2012
Numbers can be deceiving
1000 Facebook fans, 500,000 customers in your loyalty program, 1 million customers... Are these vanity metrics or actuelly useful indicators?
9 November 2013
On The Effectiveness Of Travel Blogs…
A recent survey published during WTM in London showed social media and travel blogs aren't used by UK holidaymakers planning and going on vacation. So what?
12 June 2012
On the importance of having social media guidelines
A social media policy is a good practice to help organizations protect themselves, employees and define who is accountable.
16 March 2013
Online Resources Key To Travel Decision-Making [INFOGRAPHIC]
TripAdvisor recently conducted its biggest traveler survey ever. Web, social & mobile play key roles. Are marketers adapting quickly enough?
