4 March 2023
Social Media Engagement Benchmarks for Travel Brands
When it comes to social media engagement, how do you compare with other brands and industries? This benchmark report is useful!
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
15 July 2011
Social media engagement: hype or plain common sense?
Social media is a great enhancer of engagement between brands and customers, in particular in the travel industry.
13 January 2013
Social Media Jedis, Ninjas And Gurus: What’s The Fuss?
There are more than 181,000 social media gurus, masters, ninjas or jedis on Twitter right now! Makes it difficult to find the real experts.
23 January 2020
Social Media Tips To Market Your Event [INFOGRAPHIC]
Here are 18 ways you can use social media to promote your event, before, during and after it takes place!
2 March 2014
The (Sorry) State of Social Marketing in 2014
A recenty study from Social Bakers finds that marketers focus on social mostly for customer acquisition, not customer service. Google+ ? Nobody seems to care...
18 April 2011
The 4 questions you need to answer before building your social media task force
There are 4 key questions one should have in mind before setting up a social media task force within a company in the travel industry.
15 June 2011
The benefits of answering clients via social media
A recent study shows how companies that answer queries on Twitter can drive increased revenue and engage followers.
14 May 2012
The End of Facebook As We Know it?
Would you pay to have a post highlighted to ensure reaching all your friends? That's one of the most recent dubious features in Facebook's pre-IPO mad dash.
30 April 2023
The end of social media (as we know it)
For travel and hospitality brands, social media remains a pivotal component of their digital marketing. But is the end nearer than we think?
