22 April 2015
Instagram Ads for Travel Marketing
With more than 300 active users, Instagram has become a key social media for travel brands. Promoting media (photos & videos) is the next frontier!
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
8 April 2015
How Chinese Travelers Engage Online
Outbound tourism from China holds great potential for many Western countries, but how well do you know Chinese travelers and how they behave online?
30 March 2015
5 Success Factors for Effective Storytelling in Travel
Rather than focus on product or service attributes, travel brands are embracing the potential of storytelling, tapping into emotions, rather than facts, to get the message across!
17 March 2015
Should Travel Brands DO or BE Social?
In a world where social media has become common place, travel brands still struggle to embrace its potential beyond marketing and communications.
26 February 2015
Videos on Facebook: Get In While They’re Hot!
Videos are popular on Facebook, but did you know they get more reach and engagement than link posts, statuses and photos? Here are 5 tips to consider!
20 February 2015
Top 5 social networks for etourism in China
From QZone to Youku, WeChat, Weibo and Tieba, here are five social networks travel brands ought to know if they wish to engage with Chinese travelers online.
11 February 2015
The Impact of Dark Social in Travel Marketing
It is estimated that 84% of internet users worldwide share content online. Yet, of these users, nine out of ten will share through dark social channels. Yikes!
4 February 2015
3 Insights for Travel Brands on Twitter
Twitter is often looked at as the "other" social network to put efforts in. Yet, travelers use it a lot. Recent findings show us just how much!
29 January 2015
Travel Marketing, from Social to Digital
A recent study by Deloitte and Facebook highlights why travel brands must move beyond social focus to a more holistic digital approach, campaign and metrics.
