23 March 2013
How Travel Destinations Are Embracing Social
Tourism Australia and Tourism Montreal are two recent examples of travel destinations empowering travelers through social media.
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
11 September 2012
How Travelers Use Online Sources for Travel Decision-Making
A recent survey by Google shows how consumers use more search, online videos and mobile devices in its travel decision process.
23 March 2016
How TripAdvisor Built Its Successful Mobile App
TripAdvisor is the most popular mobile app in travel since 2014. How can they remain relevant to users? Here is the process they put in place!
16 February 2014
How TripAdvisor Impacts Travel Decision-Making [INFOGRAPHIC]
80% of TripAdvisor users read between 6-12 reviews before booking their accommodation. Check out more findings from this recent PhoCusWright survey.
24 July 2014
How Visit Philly crowdsources its next ad campaign
Visit Philadelphia is back with yet another creative approach to get locals and travelers to share images and participate in the destination marketing efforts.
28 May 2011
Insightful stats on the digital IQ of airlines, hotels and cruise companies
Key highlights from the L2 Digital IQ Index of global airline, hotel and cruise companies.
22 April 2015
Instagram Ads for Travel Marketing
With more than 300 active users, Instagram has become a key social media for travel brands. Promoting media (photos & videos) is the next frontier!
23 March 2014
Is AirBnB The Next Powerhouse Travel Brand ?
AirBnB is now valued at an estimated $10 billion, with intentions to move beyond accommodations and into meeting space, car-sharing and tours & activities.
15 May 2011
Is Canada as a destination ready for emerging markets?
Going after markets like China, Brazil and India makes sense for Canada. The real question is: how committed are we?
