11 February 2015
The Impact of Dark Social in Travel Marketing
It is estimated that 84% of internet users worldwide share content online. Yet, of these users, nine out of ten will share through dark social channels. Yikes!
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
4 February 2015
3 Insights for Travel Brands on Twitter
Twitter is often looked at as the "other" social network to put efforts in. Yet, travelers use it a lot. Recent findings show us just how much!
29 January 2015
Travel Marketing, from Social to Digital
A recent study by Deloitte and Facebook highlights why travel brands must move beyond social focus to a more holistic digital approach, campaign and metrics.
21 January 2015
Google Goes Local
From Google Reviews to Google My Business, travel brands have options to manage their online reputation. With Local Guides, travelers can now add to this equation!
13 January 2015
15 Hotel Marketing Trends For 2015 [INFOGRAPHIC]
From proximity technology to mobile payment, from persona driven content to meta search, here are 15 trends that will rock the hotel marketing world in 2015!
7 January 2015
Brands Must Connect With Mobile Travelers
With mobile set to represent 7% of total travel sales in 2015, or 25% or total online travel bookings, how can brands better connect with mobile travelers?
31 December 2014
Best Posts of 2014
Here are the top 5 popular posts of 2014 and some insights into what to expect on this blog in 2015!
18 December 2014
Travel Advertising Trends for 2015 [INFOGRAPHIC]
Expect more social targeting and retargeting from travel brands in 2015, with increased ad campaigns across various networks. Videos should be hot, too!
1 December 2014
Standing Up For Tourism in Canada, Eh?
The Canadian tourism industry has lots of potential and economic impact across the country, but what can we do to thrive against international competition?
