14 August 2014
Video Best Practices in Travel Marketing
Travel branded videos are amongst the most viewed on YouTube. Here are more interesting findings and best practices to make the most of this opportunity.
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
8 May 2017
Video Integration Is Next Step In Travel Storytelling
Did you know 75-80% of all online traffic will come from video by 2020? Travel brands are getting creative, and here are some great examples to prove it!
26 February 2015
Videos on Facebook: Get In While They’re Hot!
Videos are popular on Facebook, but did you know they get more reach and engagement than link posts, statuses and photos? Here are 5 tips to consider!
31 August 2016
Web Design Inspiration for Independent Hotels
Ever wonder what makes a good hotel web site? Design matters when it comes to your key digital presence. Here are great inspirational examples.
18 January 2014
What Content Travelers Seek Online
Online content consumption is growing, as consumers spend 93% more time with online content than they did 3 years ago. What impact for travel marketers?
8 May 2012
What future for Canada as a tourism destination brand?
Brand USA is now investing massively to promote its destination while the Canadian Tourism Commission sees a 20% budget reduction.
7 August 2012
What it Takes to Become a Digital Destination
With social media and mobile usage on the rise, the travel process is now happening in real-time.
9 October 2014
What Motivates Us to Travel? [INFOGRAPHIC]
Contrary to popular belief, travelers are 9 times more likely to crave unique rather than pampered experiences. Many other interesting findings in this report!
17 May 2020
What next for travel marketing?
As the economy slowly recovers and people consider travelling again, here are few considerations for travel marketing to be effective!
