21 March 2012
Social Media & Mobile in Travel Industry [VIDEO]
Great video presentation summarizing key findings from travel brands in social media and mobile marketing.
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
7 March 2012
6 tips to virtually attend a real-life conference
Not attending a conference is no reason to miss out entirely on the quality content that will be shared. Here are 6 tricks to help you benefit virtually.
23 February 2012
Pinterest for tourism: the best thing since vanilla?
Pinterest is the talk of the town in social media. What potential does it hold for travel and hospitality marketing?
9 February 2012
Biggest trend in travel marketing for 2012? Embracing SoMoLo
2012 will be a great year in travel. Its biggest challenge may come from how industry marketers embrace social, mobile and local.
2 February 2012
Which luxury hotel brands stand out in mobile travel?
Which luxury travel brands are at the forefront in their mobile marketing? According to this report, some may be iconic but also immobile...
4 January 2012
Hospitality and Travel Marketing, from A to Z
Here's my rendition of defining key concepts in hospitality and travel marketing, from ABC to Z.
14 September 2011
Google Flight Search: evolution or revolution?
Google launches Flight Search, becoming a key player in the travel industry. Is this a game-changer?
30 August 2011
A travel destination that makes good use of Foursquare
While traveling in Saguenay-Lac-St-Jean area recently, it was great to also discover how their tourism office makes good use of Foursquare.
15 July 2011
Social media engagement: hype or plain common sense?
Social media is a great enhancer of engagement between brands and customers, in particular in the travel industry.
