11 September 2012
How Travelers Use Online Sources for Travel Decision-Making
A recent survey by Google shows how consumers use more search, online videos and mobile devices in its travel decision process.
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
29 August 2012
Power To The People! Letting Go Of Your Travel Brand
Visit Sweden and Vermont are recent examples of destinations handing over their Twitter accounts to locals. Bold moves or long-term trend?
22 August 2012
How Social Media & Mobile Change How We Travel [INFOGRAPHIC]
This great infographic shows just how much travelers depend more and more on social media and mobile before, during and after their vacation.
7 August 2012
What it Takes to Become a Digital Destination
With social media and mobile usage on the rise, the travel process is now happening in real-time.
30 July 2012
The Impact of Social Media on Travel [INFOGRAPHIC]
How much of the travel industry revenues now originate online and what is the impact of social media and mobile in the process?
3 July 2012
How Local Destinations Use Social Media in Quebec [STUDY]
Quebec is split up into 22 local tourism destinations. A recent study looks into social media usage and challenges that lay ahead.
27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
4 June 2012
Email is dead… NOT!
Email continues to thrive and play an important role within savvy marketing strategies. Social media can enhances its effectiveness.
28 May 2012
How Mobile Impacts Business Travelers [INFOGRAPHIC]
Business travelers are now highly dependent on their mobile, tablets and other electronic devices, in particular within the travel sphere.
