30 August 2011
A travel destination that makes good use of Foursquare
While traveling in Saguenay-Lac-St-Jean area recently, it was great to also discover how their tourism office makes good use of Foursquare.
16 August 2011
Our insidious depency to weather forecasts
We tend to make decisions about whether or not to go on a field trip based on weather forecasts. Since they are wrong so often, why bother?
2 August 2011
Google+: is it the next Golden Goose?
Is Google+ going to be the one to mark the demise of Facebook, Twitter and Linkedin? Too early to tell, but once G+ launches it brand pages...
25 July 2011
Vacation time. Stay connected or turn everything off?
It's vacation time for many. While you stay connected during this period, or will you vanish only to reappear after?
15 July 2011
Social media engagement: hype or plain common sense?
Social media is a great enhancer of engagement between brands and customers, in particular in the travel industry.
8 July 2011
Is mobile the next revolution in the travel & hospitality industry?
There is gap between mobile adoption rate by consumers and how travel industry is adapting. How quickly brands react can pave a way of differentiation.
29 June 2011
Finding the right tagline for a travel destination
The 3 key elements of a good travel destination tagline: strong differentiation statement, emotional component, all captured in 3-4 words.
21 June 2011
The relationship we have with our mobile phone
Have you ever talked AT your phone? Ever thrown it? You're not alone...
15 June 2011
The benefits of answering clients via social media
A recent study shows how companies that answer queries on Twitter can drive increased revenue and engage followers.
