16 May 2011
What role for travel trade shows in the era of social networks?
Does it still make sense to attend all the travel trade shows or will social networks cut through this traditional part of the sales cycle?
15 May 2011
Is Canada as a destination ready for emerging markets?
Going after markets like China, Brazil and India makes sense for Canada. The real question is: how committed are we?
6 May 2011
Does the travel industry over promise and under deliver?
Do hotels over promise & under deliver, deceiving guests along the way? Travel industry must tread carefully with expectations!
22 April 2011
Is there an optimal time to tweet?
Post on social media is one thing. Doing it at the right time, to the right audience, is another!
18 April 2011
The 4 questions you need to answer before building your social media task force
There are 4 key questions one should have in mind before setting up a social media task force within a company in the travel industry.
7 April 2011
What is the ROI of Social Media in travel and does it matter?
What are key performance indicators one should monitor in order to justify investing in social media? ROI matters, after all!
2 April 2011
3 reasons why email remains key to any online marketing strategy
There are many benefits tied to effective email marketing. Here are three in particular for travel brands.
31 March 2011
Yes, there are sales to be made on Twitter
Twitter is a social network on which a dynamic presence can lead to increased sales.
27 March 2011
Is advertising in social media really a waste?
Is advertising in social media a waste of time and money, or does it simply complement existing tactics to foster engaged online communities?
