8 May 2012
What future for Canada as a tourism destination brand?
Brand USA is now investing massively to promote its destination while the Canadian Tourism Commission sees a 20% budget reduction.
15 March 2014
What Hotel Guests Want in Mobile Features
A recent study conducted by MCD shows how smartphones hold tremendous potential to better the customer experience in hotels.
7 April 2011
What is the ROI of Social Media in travel and does it matter?
What are key performance indicators one should monitor in order to justify investing in social media? ROI matters, after all!
7 August 2012
What it Takes to Become a Digital Destination
With social media and mobile usage on the rise, the travel process is now happening in real-time.
9 October 2014
What Motivates Us to Travel? [INFOGRAPHIC]
Contrary to popular belief, travelers are 9 times more likely to crave unique rather than pampered experiences. Many other interesting findings in this report!
17 May 2020
What next for travel marketing?
As the economy slowly recovers and people consider travelling again, here are few considerations for travel marketing to be effective!
15 December 2013
What Role for Facebook in the Online Travel Landscape?
By admitting there is less and less organic content making its way in users' newsfeeds, is Facebook becoming irrelevant for travel brands? Not so fast...
16 May 2011
What role for travel trade shows in the era of social networks?
Does it still make sense to attend all the travel trade shows or will social networks cut through this traditional part of the sales cycle?
5 January 2021
What Travelers Are Now Seeking
Wondering what travel intentions will be in 2021 for consumers? This recent study by Expedia Group Media Solutions holds a few answers.
