11 March 2020
Travel Marketing In Times Of Global Pandemic
With Covid-19 now officially a pandemic crisis, what can travel brands do? Here are a few tips based on my experience with SARS back in 2003!
Author: Frederic Gonzalo
26 November 2018
Travel Marketing Trends: What To Expect In 2019
From Google to Instagram Stories to voice search, VR, AR and AI... what will travel marketing look like in the coming year? Here are a few thoughts!
29 January 2015
Travel Marketing, from Social to Digital
A recent study by Deloitte and Facebook highlights why travel brands must move beyond social focus to a more holistic digital approach, campaign and metrics.
21 May 2023
Travel search is about to change. Big time!
When it comes to travel search, we tend to rely on Google. Or at least we used to! With generative AI, things are about to change.
8 November 2019
Travel Stories in Destination Marketing
Stories are raging across social media platforms and even Google. With Travel Stories, destinations can now embrace the format to enhance their marketing.
19 September 2012
Travel Trend: Last minute mobile search [STUDY]
According to a recent Google survey, more and more people search through mobile devices rather than desktops for last-minute travel queries.
29 July 2015
Travel Trends: What’s Next in Tourism?
What can we expect in terms of travel trends for the future? This neat infographic highlights a few trends that tourism stakeholders should take note of!
1 March 2017
Understanding the difference between mobile-first, adaptive and responsive design
Travel brands understand the importance of having a strong mobile presence. Should your website be mobile-first? Or just responsive? What's the difference?
19 July 2020
Using Linkedin To Enhance Your Personal Brand
Linkedin can be a great platform to build credibility, authority and thought-leadership. Elements that are crucial to building your personal brand.
