17 December 2018
The ROI of Influencer Marketing
When it comes to influencer marketing, calculating return on investment (ROI) is of utmost importance to track and adjust according to business objectives.
Author: Frederic Gonzalo
27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
26 September 2019
The State of Facebook and Instagram Ads for Travel Marketers
How do travel marketers use Facebook and Instagram ads and where can we expect efforts to go in the near future? Find out with this recent report.
30 January 2017
The State of Social Media in 2017
Half of the world's population is online and Facebook is still the king of social media. Here are the most recent stats for web, mobile and social media!
6 March 2022
The subtle evolution from bleisure to workations
Why choose between work and spending time on vacations when you can do both! Move over bleisure, here come workations!
18 February 2020
The Surprising Effects of Travel of Your Health [INFOGRAPHIC]
Whether you are away on business or on a personal vacation, travel can take a toll on your health by impacting habits and routine. Here are reasons why.
22 November 2011
The underestimated value of timing in a (social media) campaign
Qantas airlines provides another classic social media fail that consultants, PR and industry experts will share for years to come!
18 April 2021
The Underpromise – Overdeliver Conundrum
Travel brands will face a challenge as we emerge from this pandemic: meeting consumer's evolving expectations!
16 January 2017
The World of Millenial Travel [INFOGRAPHIC]
In 2017, Millenials represent the most important demographic for the hotel industry in North America. Who are they and why they matter!
