7 October 2019
The Hidden Cost of Working With Micro Influencers
Working with micro influencers is a great way for travel brands to gain awareness and traction on social media. But it requires time and (lots of) efforts!
Author: Frederic Gonzalo
17 August 2013
The Holy Trinity of Digital Travel Marketing
Search Engine Optimization (SEO) and Marketing (SEM), Email Marketing, and Social Media Marketing: the holy trinity of a digital travel marketing strategy!
11 February 2015
The Impact of Dark Social in Travel Marketing
It is estimated that 84% of internet users worldwide share content online. Yet, of these users, nine out of ten will share through dark social channels. Yikes!
23 July 2018
The Impact of Social Media in Ad Spending [INFOGRAPHIC]
How do you define ROI metrics for your social media ad campaigns? Are you still buying ads in newspapers or magazines? Here are some eye-opening stats!
4 June 2018
The Impact of Social Media in Travel [INFOGRAPHIC]
Did you know that 40% of UK Millenials say they consider how Instagramable a location when trip planning? Read on for more useful social media takeaways!
30 July 2012
The Impact of Social Media on Travel [INFOGRAPHIC]
How much of the travel industry revenues now originate online and what is the impact of social media and mobile in the process?
21 August 2018
The Importance of Email in Hotel Marketing [INFOGRAPHIC]
Understanding the 5 stages of email marketing across the customer journey helps to identify timely contents and offers. Here are useful tips and examples.
16 February 2021
The Importance of SEO for Travel Brands
Does your hotel, destination, restaurant or attraction appear in search results near travelers? Here are key SEO factors that matter in 2021.
7 July 2015
The Importance of Tourism in Our Livelihoods
Tourism is big business across the globe. Only when current events impact this industry do we tend to measure how much it matters to our livelihoods...
