2 March 2014
The (Sorry) State of Social Marketing in 2014
A recenty study from Social Bakers finds that marketers focus on social mostly for customer acquisition, not customer service. Google+ ? Nobody seems to care...
1 May 2017
The 4 Golden Rules of Influencer Marketing
Having influencers speak of your product or service to a target audience on your behalf has always been popular PR and marketing. Here's why and how.
18 April 2011
The 4 questions you need to answer before building your social media task force
There are 4 key questions one should have in mind before setting up a social media task force within a company in the travel industry.
25 October 2017
The 6 steps To Creating An Effective Email Campaign
Crafting an effective newsletter is not rocket science. Here are some tricks and steps to follow in order to succeed with this important marketing tactic!
12 January 2014
The ABCs of Etourism in 2014
From A to Z, here is my take on essential elements to consider for travel brands wanting to put a vibrant strategy in place online and via social media.
15 June 2011
The benefits of answering clients via social media
A recent study shows how companies that answer queries on Twitter can drive increased revenue and engage followers.
3 August 2015
The Billboard Effect is Dead? Not So Fast
When it comes to online travel marketing, there's never a dull moment! A new research claims the "Billboard effect" is dead. Things aren't so simple.
3 October 2016
The Challenges of Travel Marketing in the Digital Era
Having a good web strategy and dynamic social media engagement is no longer enough, as travel brands struggle to achieve effective marketing. What gives?
27 May 2013
The Customer Journey to Online Travel Purchase
Within the stages of the decision-making journey, which online interactions have most impact with travelers?
