22 December 2013
Best of 2013 & Happy Holidays!
Here were the most popular posts of the year on this blog, in case you missed them. All the best for the Holidays and a Happy 2014!
15 December 2013
What Role for Facebook in the Online Travel Landscape?
By admitting there is less and less organic content making its way in users' newsfeeds, is Facebook becoming irrelevant for travel brands? Not so fast...
7 December 2013
8 FAQ about Social Media in Travel
Here are eight frequently asked questions about social media usage, in particular as it pertains to the travel & hospitality vertical. Any of them ring a bell?
1 December 2013
Mind The Gap… Between Online and Offline Marketing
A recent study shows how important it is to help online consumers with phone assistance, in particular in the travel vertical, for higher conversion rates.
23 November 2013
Pinterest and Travel: A Match Made in Social Media Heaven
Pinterest plays an increasingly important role in the travel planning process, with inspiring visuals and aspirational boards. It's new 'Place Pins' could be a game-changer!
16 November 2013
5 Travel Marketing Trends For 2014
Automated passengers, mobile bookings, TripAdvisor, the collaborative economy & niches: these are 5 travel marketing trends to look out for in 2014.
9 November 2013
On The Effectiveness Of Travel Blogs…
A recent survey published during WTM in London showed social media and travel blogs aren't used by UK holidaymakers planning and going on vacation. So what?
3 November 2013
5 Social Media Marketing Trends for 2014
The Year of Twitter, but what else? Will Google+ finally breakthrough? How far will Snapchat go? Here are 5 social media marketing trends for 2014!
27 October 2013
The Growing Trend of Bleisure Travel
When you mix business travel with leisure, you get bleisure, a new and growing trend within the travel sphere. At the heart of this phenom: mobile devices!
