4 January 2024
Social Media Dos and Don’ts for 2024
Best practices evolve when it comes to social media marketing. Here are a few key do's and don'ts to consider for 2024!
Author: Frederic Gonzalo
4 March 2023
Social Media Engagement Benchmarks for Travel Brands
When it comes to social media engagement, how do you compare with other brands and industries? This benchmark report is useful!
15 July 2011
Social media engagement: hype or plain common sense?
Social media is a great enhancer of engagement between brands and customers, in particular in the travel industry.
13 January 2013
Social Media Jedis, Ninjas And Gurus: What’s The Fuss?
There are more than 181,000 social media gurus, masters, ninjas or jedis on Twitter right now! Makes it difficult to find the real experts.
23 January 2020
Social Media Tips To Market Your Event [INFOGRAPHIC]
Here are 18 ways you can use social media to promote your event, before, during and after it takes place!
24 April 2020
Soon Come: The Future of Jamaica Tourism
In this most recent edition of PAX Live, we discuss how Covid-19 is affecting Jamaica tourism and how marketing seeks to uplift spirits moving forward!
1 December 2014
Standing Up For Tourism in Canada, Eh?
The Canadian tourism industry has lots of potential and economic impact across the country, but what can we do to thrive against international competition?
15 February 2016
Sweet Stats For Tripadvisor’s Sweet 16! [INFOGRAPHIC]
As Tripadvisor turns 16 in 2016, here is an infographic detailing key stats and lesser known facts about a platform that has become unavoidable in travel.
13 June 2012
Thank You 100 Times!
Having published my 100th blog post this week, here are statistics for the first six months of 2012 with a glimpse of what's coming next.
