3 August 2016
The Dangers of the Shiny New Toy Syndrome In Your Marketing
Pokémon Go is the latest example of shiny new toy many brands want to embrace to generate more buzz and sales. But do you have your basics covered?
Author: Frederic Gonzalo
14 May 2012
The End of Facebook As We Know it?
Would you pay to have a post highlighted to ensure reaching all your friends? That's one of the most recent dubious features in Facebook's pre-IPO mad dash.
30 April 2023
The end of social media (as we know it)
For travel and hospitality brands, social media remains a pivotal component of their digital marketing. But is the end nearer than we think?
9 October 2018
The Evolution of Social Media Usage in Destination Marketing
Google+ is now officially dead, Facebook algorithm keeps giving headaches while Instagram remains hot. How are travel marketers responding to changes?
20 July 2015
The Evolving Landscape of Online Bookings
When it comes to online travel marketing, there are few topics as hotly debated as bookings: direct, through OTAs or other third parties.
12 October 2013
The evolving role of the transactional DMO
Destination Marketing Organizations seek to get travelers' attention and conversions. Having a transactional website is a challenge... and opportunity!
1 May 2012
The Five Challenges of Social Media Management in Tourism
Many tourism organizations manage aspects or their social media strategy quite well. Here are 5 challenges that need to be addressed.
12 April 2013
The Good, The Bad & The Ugly of #SMMW13
The first edition of Social Media Marketing World event is now a thing of the past. Here are some highlights from the event held in San Diego.
27 October 2013
The Growing Trend of Bleisure Travel
When you mix business travel with leisure, you get bleisure, a new and growing trend within the travel sphere. At the heart of this phenom: mobile devices!
