16 June 2013
How Much For A Sponsored Tweet, Pin or Post?
According to a recent survey, Social Media sponsorships are increasingly being used to reach out to influencers. Here are some takeaways from this report.
Author: Frederic Gonzalo
2 June 2013
10 Tips for Working with Travel Bloggers and Destinations
It sometimes seems like travel bloggers are from Venus and destination marketing organizations are from Mars. Here are 10 takeaways to work better together!
27 May 2013
The Customer Journey to Online Travel Purchase
Within the stages of the decision-making journey, which online interactions have most impact with travelers?
19 May 2013
Social Media Doesn’t Sell. Get Over It!
Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website!
11 May 2013
How Quebec City Crowdsources Locals To Promote Its Destination
Quebec City is the latest destination to embrace social and locals to help promoting its destination through a simple yet efficient microsite with contest.
30 April 2013
How Top Travel Brands Rank For Mobile Usage [INFOGRAPHIC]
Evaluating travelers’ experiences with travel brands provided interesting feedback on mobile & tablet usage at the planning and booking stages.
27 April 2013
The Innovation Obligation: 4 Key Principles To Innovate
Thinking outside the box, outlining a clear vision, putting money where you mouth is and being fearless are four key principles of innovation.
21 April 2013
Hot Social Media Trends in 2013: Blogs, Podcasts & Videos
According to a recent report, blogging, videos and podcasting stand out as key tactics to use and improve. Surprising?
12 April 2013
The Good, The Bad & The Ugly of #SMMW13
The first edition of Social Media Marketing World event is now a thing of the past. Here are some highlights from the event held in San Diego.
