25 January 2012
Seven reasons to travel to Quebec City this winter
Quebec City is a great place to live or visit year-round. Here are seven of my favorite events and places to enjoy during winter time!
3 February 2013
Seven Steps To Manage Your E-Reputation
If your brand gets dragged into dirt, how would you react? Here are 7 steps to manage your online reputation before things get out of hand.
17 March 2015
Should Travel Brands DO or BE Social?
In a world where social media has become common place, travel brands still struggle to embrace its potential beyond marketing and communications.
30 May 2016
Should You Respond To Every Comment Or Review?
A recent study by Cornell University confirms yet again how important it is to answer online reviews. But only to a certain extent, apparently!
24 July 2022
Should Your Brand Even Bother With TikTok?
TikTok is hugely popular with a widening userbase. How useful can it be for travel brands with their online marketing efforts?
21 March 2012
Social Media & Mobile in Travel Industry [VIDEO]
Great video presentation summarizing key findings from travel brands in social media and mobile marketing.
12 December 2012
Social Media Addiction? Who, Me? [INFOGRAPHIC]
Did you know resisting Facebook, Twitter or other social media sites is harder than urges for smoking, alcohol or even... having sex?
6 July 2016
Social Media at Mall of America [Case Study]
Mall of America, with its 520 stores, is the biggest in the United States. Discover how they monitor and engage with customers on social media!
27 May 2015
Social Media Best Practices in Travel Marketing [New Book]
In 2015, travel brands must embrace social media within their travel marketing strategy. My new handbook provides practical advice and hands-on examples.
