16 February 2012
Numbers can be deceiving
1000 Facebook fans, 500,000 customers in your loyalty program, 1 million customers... Are these vanity metrics or actuelly useful indicators?
24 October 2014
Omni-Channel Marketing in Travel
Travelers search online on 6.5 devices and 38 travel sites on average before booking a package nowadays. How do travel brands communicate effectively in this new context?
9 November 2013
On The Effectiveness Of Travel Blogs…
A recent survey published during WTM in London showed social media and travel blogs aren't used by UK holidaymakers planning and going on vacation. So what?
12 June 2012
On the importance of having social media guidelines
A social media policy is a good practice to help organizations protect themselves, employees and define who is accountable.
22 February 2017
Online Reputation Management Still A Challenge For Hotels
The latest Global Hotel Reputation Benchmark Report released by Revinate has some good news. And areas for improvement as well.
16 March 2013
Online Resources Key To Travel Decision-Making [INFOGRAPHIC]
TripAdvisor recently conducted its biggest traveler survey ever. Web, social & mobile play key roles. Are marketers adapting quickly enough?
29 November 2019
Online Reviews Remain Important For Travel Brands [INFOGRAPHIC]
For hotels, restaurants and attractions, online reviews are an important consideration factor for travelers. How should brands manage this reality?
10 April 2019
Online Reviews Still Important But Craze is Slowing Down
Google is now the #1 site when it comes to hotel reviews, while TripAdvisor and Facebook are fading behind. Online reputation management is evolving!
16 April 2015
Online Travel Agencies: Friends or Foes?
Online travel agencies play a key role in the travel distribution landscape. But their growth and importance come at a price. So... friends or foes?
