16 August 2011
Our insidious depency to weather forecasts
We tend to make decisions about whether or not to go on a field trip based on weather forecasts. Since they are wrong so often, why bother?
3 September 2014
Photos Impact Bookings More Than Reviews
Responding to reviews is a best practice for hoteliers but did you know properties showing at least one photo are +225% likelier to get booking inquiries?
23 November 2013
Pinterest and Travel: A Match Made in Social Media Heaven
Pinterest plays an increasingly important role in the travel planning process, with inspiring visuals and aspirational boards. It's new 'Place Pins' could be a game-changer!
23 February 2012
Pinterest for tourism: the best thing since vanilla?
Pinterest is the talk of the town in social media. What potential does it hold for travel and hospitality marketing?
29 August 2012
Power To The People! Letting Go Of Your Travel Brand
Visit Sweden and Vermont are recent examples of destinations handing over their Twitter accounts to locals. Bold moves or long-term trend?
14 December 2015
Priceline, Expedia and The Future of OTA
Are Priceline and Expedia too big to fail, or will their domination be threatened by Tripadvisor and Google gradually becoming online travel agencies?
11 September 2018
Pros and Cons of Using Facebook Business Manager
If you wonder whether you should create a Facebook Business Manager account or not, make sure to read this article beforehand!
14 June 2020
Security is the new marketing
Travel marketing is entering the era of Covid-19, as brands and consumers emerge from confinement with summer upon us. Health and security are now key!
16 April 2020
Selling Travel When Nobody Can Travel
How can advisors be selling travel during the pandemic, when consumers don't (or can't) consider the possibilities? Here are a few tips to help.
