6 March 2019
Micro Or Macro Influencers – Which Is Best ? [INFOGRAPHIC]
Is it better to work with smaller influencers, reaching less people but perhaps more engaged, or dealing with macro-influencers like celebrities?
Author: Frederic Gonzalo
1 December 2013
Mind The Gap… Between Online and Offline Marketing
A recent study shows how important it is to help online consumers with phone assistance, in particular in the travel vertical, for higher conversion rates.
7 August 2014
Mobile Best Practices in Travel Marketing [INFOGRAPHIC]
With nearly 50% of all online trafic related to travel coming from a mobile device, brands must take note and adapt. Here are 5 best practices + infographic !
1 October 2012
Mobile is not a channel, it’s a way of life!
Smartphones and tablets are an increasing part of our connected lifestyles. Marketers and consumers embracing these devices are more than channels.
17 October 2018
Mobile Marketing Tips for Travel Brands [INFOGRAPHIC]
Did you know mobile devices are used for 75% of the time people spend on social media? Find out more about how mobile is impacting travel marketing today.
3 August 2013
Mobile Usage in Travel On The Rise
Google Travel estimated 25% of all online travel search was made through a mobile device at the end 2012. This number now stands at 40%! How are travel brands adapting?
19 December 2016
More than 40% of Business Trips Extend for Leisure Purposes
The majority of bleisure travelers take as many leisure days or more than the business component of their trip. An opportunity for destinations!
12 July 2017
Motivations of Online Travelers: One Size Doesn’t Fit All
A recent study by Expedia Media Solutions explores the motives and behaviors of travelers across eight countries to uncover travel trends.
25 August 2015
Need Help With Your Digital Marketing?
For travel brands, embracing digital marketing is no longer a choice but an obligation. Don't know where to start? Gonzo Marketing can help!
