27 September 2020
Instagram Engagement Rates Decline
As a recent study suggests, brands are seeing decreasing engagement rates on Instagram. Why is this, what can we do about it?
Author: Frederic Gonzalo
27 March 2011
Is advertising in social media really a waste?
Is advertising in social media a waste of time and money, or does it simply complement existing tactics to foster engaged online communities?
23 March 2014
Is AirBnB The Next Powerhouse Travel Brand ?
AirBnB is now valued at an estimated $10 billion, with intentions to move beyond accommodations and into meeting space, car-sharing and tours & activities.
15 May 2011
Is Canada as a destination ready for emerging markets?
Going after markets like China, Brazil and India makes sense for Canada. The real question is: how committed are we?
10 December 2014
Is Google Losing Its Mojo?
From search to Adwords, including video sharing and wearable devices, Google still leads the online world. But for how long? Can it resist Facebook and other contenders?
8 July 2011
Is mobile the next revolution in the travel & hospitality industry?
There is gap between mobile adoption rate by consumers and how travel industry is adapting. How quickly brands react can pave a way of differentiation.
16 June 2017
Is Organic Search Dead For Hotels?
Can hoteliers still achieve online success without investing in paid search campaigns? Yes, as long they realize the battle ahead...
22 September 2013
Is Social Media Enhancing or Ruining the Travel Experience?
Having access to social networks and mobile devices is both good and bad for travelers seeking to get away from it all. Do social media enhance or ruin the experience?
22 April 2011
Is there an optimal time to tweet?
Post on social media is one thing. Doing it at the right time, to the right audience, is another!
