22 August 2012
How Social Media & Mobile Change How We Travel [INFOGRAPHIC]
This great infographic shows just how much travelers depend more and more on social media and mobile before, during and after their vacation.
18 April 2017
How Social Media Preferences Vary Per Generation
Do Millennials, Gen Xers and Boomers use social media in the same way and for the same reasons? An interesting study describes key generational differences.
8 February 2014
How Socially Engaged Is Your Brand?
A recent study by Sprout Social finds that more than 4 out of every 5 comment or question made to brands on social media is left unanswered. Surprised?
17 November 2016
How The Travel Path To Purchase Varies in Canada, US & UK
Travelers in Canada, the UK or USA don't behave the same way when it comes to their online decision-making. A recent study shows this clearly!
24 February 2013
How To Apply Content Marketing In Hospitality
Content marketing relies on a six-step process ensuring brands are aligned to achieve their business objectives.
12 November 2012
How to get Facebook engagement… without paying for it?
Facebook's algorithm is decreasing the reach, virality and engagement of posts, yet there are still ways to beat the system.
28 November 2017
How To Measure Your Newsletter Performance
Here are the key performance indicators to help you monitor your email marketing campaigns and optimize newsletter results.
10 May 2019
How To Optimize Your Website For Voice Search
Voice search is all the rage now and ought to be considered in travel marketing efforts. Here are some of the impacts and how to optimize your presence.
30 April 2013
How Top Travel Brands Rank For Mobile Usage [INFOGRAPHIC]
Evaluating travelers’ experiences with travel brands provided interesting feedback on mobile & tablet usage at the planning and booking stages.
