23 March 2013
How Travel Destinations Are Embracing Social
Tourism Australia and Tourism Montreal are two recent examples of travel destinations empowering travelers through social media.
Author: Frederic Gonzalo
11 September 2012
How Travelers Use Online Sources for Travel Decision-Making
A recent survey by Google shows how consumers use more search, online videos and mobile devices in its travel decision process.
23 March 2016
How TripAdvisor Built Its Successful Mobile App
TripAdvisor is the most popular mobile app in travel since 2014. How can they remain relevant to users? Here is the process they put in place!
16 February 2014
How TripAdvisor Impacts Travel Decision-Making [INFOGRAPHIC]
80% of TripAdvisor users read between 6-12 reviews before booking their accommodation. Check out more findings from this recent PhoCusWright survey.
24 July 2014
How Visit Philly crowdsources its next ad campaign
Visit Philadelphia is back with yet another creative approach to get locals and travelers to share images and participate in the destination marketing efforts.
5 February 2018
How Voice Search Will Impact Travel Marketing
Voice search and virtual assistants are emerging as the next big digital trend travel marketers need to embrace. Here are some key implications.
28 October 2019
Influencer Marketing FAQ
Should you pay for posts when you are already covering influencer expenses? How do you define engagement? How can you use TikTok in travel marketing?
28 May 2011
Insightful stats on the digital IQ of airlines, hotels and cruise companies
Key highlights from the L2 Digital IQ Index of global airline, hotel and cruise companies.
22 April 2015
Instagram Ads for Travel Marketing
With more than 300 active users, Instagram has become a key social media for travel brands. Promoting media (photos & videos) is the next frontier!
