14 March 2021
Is TripAdvisor Plus A Game-Changer?
TripAdvisor is launching its new subscription-based loyalty program. Will it revolutionize hotel distribution? Will travelers buy in?
Author: Frederic Gonzalo
25 June 2019
Is Working Vacation An Oxymoron ? [INFOGRAPHIC]
Americans are among the nations that have the least paid vacation days yet 47% of them don't even use them all. Could bleisure trips be a solution?
24 July 2012
Kids and Social Media: Generation Social?
A recent study shows how kids and parents adopt and adapt to social networks. Almost 1 out of every 3 kids has a social media account!
25 August 2013
KISS: Keep It Significant and Shareable
Keeping it short and straight to the point is always a good way to get a message across. With social media, it's also about being shareable!
20 September 2011
KLM new initiative: cool & innovative, or plain gimmick?
KLM Dutch airline strikes again with yet another innovative social media campaign. Or is it really?
18 September 2014
KPIs for Your Social Media Dashboard
Among the various metrics available to measure your brand's performance on social networks, which key performance indicators should you prioritize?
24 May 2018
Marketing Tips For Your Live Streaming Efforts [INFOGRAPHIC]
There are numerous benefits to live streaming videos for travel brands. Check out this insightful infographic for a breakdown per social platform.
10 July 2022
Marketing travel when travel sucks!
How should we proceed with travel marketing when the tourism ecosystem falls apart? Here are some elements of reflection moving forward.
9 March 2016
MICE Trends for 2016 [INFOGRAPHIC]
When it comes to Meetings, Incentive, Conferences & Exhibitions, what's new in 2016 and where should travel brands focus? Here are some useful insights.
