3 May 2014
Hotels and OTAs, from confrontation to collaboration
Hotel distribution has shifted in recent years from mostly direct sales to third-parties, through online travel agencies. Is there room for collaboration?
Frederic Gonzalo’s Blog
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
27 April 2014
5 tips for your new Twitter profile
Twitter has unveiled its new profiles. Here are 5 tips to make the most of the possibilities, both for personal & brand profiles.
20 April 2014
Will there be ‘content shock’ in travel?
Is there too much content being shared within the travel & hospitality sphere? Will we reach a threshold when content marketing loses its effectiveness?
13 April 2014
8 Canadian Destinations Shining in the Digital World
While Canada may not be a trailblazer in terms of online travel marketing, here are a few destinations that stand out and shine with some creative ideas and execution.
6 April 2014
How Facebook influences… TripAdvisor!
TripAdvisor shows results based on comments and reviews left by travelers worldwide. But did you realize how integrated it is with your Facebook network?
29 March 2014
Why review sites are a must for travel marketers
According to a new, independent research, 46% of consumers state review sites as their most important source for choosing hotels or accommodation.
23 March 2014
Is AirBnB The Next Powerhouse Travel Brand ?
AirBnB is now valued at an estimated $10 billion, with intentions to move beyond accommodations and into meeting space, car-sharing and tours & activities.
15 March 2014
What Hotel Guests Want in Mobile Features
A recent study conducted by MCD shows how smartphones hold tremendous potential to better the customer experience in hotels.
