5 travel marketing trends for 2023
What are some the key trends we can expect to impact travel marketing in the coming year? Here are five to watch closely.
What are some the key trends we can expect to impact travel marketing in the coming year? Here are five to watch closely.
For years, travel industry pundits have speculated around the possibility for Google to enter direct sales, competing against OTAs. Is this happening now?
From Google Reviews to Google My Business, travel brands have options to manage their online reputation. With Local Guides, travelers can now add to this equation!
From search to Adwords, including video sharing and wearable devices, Google still leads the online world. But for how long? Can it resist Facebook and other contenders?
Among the various metrics available to measure your brand's performance on social networks, which key performance indicators should you prioritize?
Google+ holds great potential for travel brands, yet very few take advantage of this social extension of Google. Here are a few tips and examples to follow!
A recenty study from Social Bakers finds that marketers focus on social mostly for customer acquisition, not customer service. Google+ ? Nobody seems to care...
Since purchasing ITA back in 2010, Google has been showing clear signs of its intentions to dominate the travel industry. What next?
Google launches Flight Search, becoming a key player in the travel industry. Is this a game-changer?