Social Media Don’t Sell. Get Over It!

Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website!

How Quebec City Crowdsources Locals To Promote Its Destination

Quebec City is the latest destination to embrace social, and locals, to help promoting its destination through a simple yet efficient microsite with contest. Well done!

Social Media Defined By Kids [VIDEO]

Ever wondered how kids would define social media? This cute video answers that question, with a few funny quotes along the way…

How Top Travel Brands Rank For Mobile Usage [INFOGRAPHIC]

Evaluating travelers’ experiences with 19 of the top travel brands provided interesting feedback on mobile & tablet usage at the planning and booking stages.

The Innovation Obligation: 4 Key Principles To Innovate

Thinking outside the box, outlining a clear vision, putting money where you mouth is and being fearless are four key principles to innovate in these competitive times!

Hot Social Media Trends in 2013? Blogs, Podcasts & Videos

According to Social Media Examiner’s 2013 Marketing Industry Report, blogging, videos and podcasting stand out as key tactics to use and improve. Surprising?

The Good, The Bad & The Ugly of #SMMW13

The first edition of Social Media Marketing World event is now a thing of the past. Here are some highlights from the event held in San Diego, April 7-9, 2013.

Visit Philly’s Leap Of Faith On Instagram

Visit Philly recently launched a bold new initiative, handing over its Instagram account to guest photographers, as part of a new marketing campaign…

Travel & Hospitality Industry Among Top Web Performers

A recent study found Travel & Hospitality leading among various industries regarding website performances, stickiness and traffic coming from mobile devices.

How Travel Destinations Are Embracing Social

Tourism Australia and Tourism Montreal are two recent examples of travel destinations empowering travelers to share their travel experiences to boost destination awareness…