Every year, it seems like video is poised to become the next big marketing tactic to pull off record engagement on social media and conversions across various digital outposts: newsletters, landing pages, blogs, etc. Truth be told, video is ALREADY a big thing and if you haven’t embraced it by now then you are seriously lagging behind as a marketer.
Read also: Video Best Practices in Travel Marketing
Live Videos Get More Interaction
We know a good picture is worth a thousand words, but that a good video is worth a million, right? It also appears consumers appreciate video content more, in particular when it stems from engaging content that spurs conversations and shares.
In fact, did you know that:
- 82% of consumers surveyed for a recent study said they favor live video over other types of social media posts
- Video content earns 12 times more shares than text and images combined!
- Temporary video content (like Snapchat or Instagram Stories) has narrower reach but a much greater urgency, resulting in better engagement rates.
When it comes to video, we tend to think of YouTube and Facebook, but travel marketers ought to pay attention to Instagram, Twitter and yes, Linkedin! Ever since Linkedin was acquired by Microsoft, we have been seeing changes, and the introduction of videos in 2017 means there are opportunities here as well, specially if you are targeting B2B, business travelers or MC&IT suppliers, for example.
Check out this fully-loaded infographic crafted by the folks at Breadnbeyond, showing just how much video has become important for marketers in 2018.