The Importance of Video Marketing in 2018 [INFOGRAPHIC]


January 31, 2018

Every year, it seems like video is poised to become the next big marketing tactic to pull off record engagement on social media and conversions across various digital outposts: newsletters, landing pages, blogs, etc. Truth be told, video is ALREADY a big thing and if you haven’t embraced it by now then you are seriously lagging behind as a marketer.

Read also: Video Best Practices in Travel Marketing

Live Videos Get More Interaction

We know a good picture is worth a thousand words, but that a good video is worth a million, right? It also appears consumers appreciate video content more, in particular when it stems from engaging content that spurs conversations and shares.

In fact, did you know that:

  • 82% of consumers surveyed for a recent study said they favor live video over other types of social media posts
  • Video content earns 12 times more shares than text and images combined!
  • Temporary video content (like Snapchat or Instagram Stories) has narrower reach but a much greater urgency, resulting in better engagement rates.

When it comes to video, we tend to think of YouTube and Facebook, but travel marketers ought to pay attention to Instagram, Twitter and yes, Linkedin! Ever since Linkedin was acquired by Microsoft, we have been seeing changes, and the introduction of videos in 2017 means there are opportunities here as well, specially if you are targeting B2B, business travelers or MC&IT suppliers, for example.

Check out this fully-loaded infographic crafted by the folks at Breadnbeyond, showing just how much video has become important for marketers in 2018.

The State of Video Marketing in 2018 [INFOGRAPHIC]
Courtesy of: Breadnbeyond
Frederic Gonzalo
Frederic Gonzalo

Senior marketing and communications expert & speaker with more than 20 years of expertise in the travel and hospitality industry. Consulting since early 2012, I provide strategic planning, social media & mobile development counseling to small and medium businesses alike. Reach me at frederic@gonzomarketing.biz

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