31 January 2021
Can Social Influence Responsible Travel?
Can social media actually influence how travellers experience a destination? New Zealand's latest campaign addresses that question.
Destinations
Articles and thoughts about destination marketing and how travel organizations can or should adapt to evolving technologies, trends and best practices.
24 April 2020
Soon Come: The Future of Jamaica Tourism
In this most recent edition of PAX Live, we discuss how Covid-19 is affecting Jamaica tourism and how marketing seeks to uplift spirits moving forward!
15 May 2011
Is Canada as a destination ready for emerging markets?
Going after markets like China, Brazil and India makes sense for Canada. The real question is: how committed are we?
29 June 2011
Finding the right tagline for a travel destination
The 3 key elements of a good travel destination tagline: strong differentiation statement, emotional component, all captured in 3-4 words.
30 August 2011
A travel destination that makes good use of Foursquare
While traveling in Saguenay-Lac-St-Jean area recently, it was great to also discover how their tourism office makes good use of Foursquare.
25 January 2012
Seven reasons to travel to Quebec City this winter
Quebec City is a great place to live or visit year-round. Here are seven of my favorite events and places to enjoy during winter time!
8 May 2012
What future for Canada as a tourism destination brand?
Brand USA is now investing massively to promote its destination while the Canadian Tourism Commission sees a 20% budget reduction.
3 July 2012
How Local Destinations Use Social Media in Quebec [STUDY]
Quebec is split up into 22 local tourism destinations. A recent study looks into social media usage and challenges that lay ahead.
7 August 2012
What it Takes to Become a Digital Destination
With social media and mobile usage on the rise, the travel process is now happening in real-time.
