Can Social Influence Responsible Travel?
Can social media actually influence how travellers experience a destination? New Zealand's latest campaign addresses that question.
Articles and thoughts about destination marketing and how travel organizations can or should adapt to evolving technologies, trends and best practices.
Can social media actually influence how travellers experience a destination? New Zealand's latest campaign addresses that question.
In this most recent edition of PAX Live, we discuss how Covid-19 is affecting Jamaica tourism and how marketing seeks to uplift spirits moving forward!
The folks from Visit Philadelphia made the most of its football team, the Eagles, making it to Super Bowl earlier this year!
Google+ is now officially dead, Facebook algorithm keeps giving headaches while Instagram remains hot. How are travel marketers responding to changes?
Is a tagline really that important when it comes to defining a travel destination? Check out this world map to compare and judge by yourself!
When it comes to storytelling, travel destinations should make the most of photos and videos taken by travelers. How about tapping into selfies, giga-style?
The Canadian travel industry has been wanting to reinvest into the US leisure market. Connect America will provide a 210M$ opportunity over 3 years!
With Google now rewarding mobile-friendly sites in its mobile search engine results, how are Canadian travel brands adapting to this new reality?
Here are 3 examples of destinations using hashtags both online and offline, for greater awareness, buzz and overall brand effectiveness!