13 April 2014
8 Canadian Destinations Shining in the Digital World
While Canada may not be a trailblazer in terms of online travel marketing, here are a few destinations that stand out and shine with some creative ideas and execution.
Destinations
Articles and thoughts about destination marketing and how travel organizations can or should adapt to evolving technologies, trends and best practices.
30 August 2011
A travel destination that makes good use of Foursquare
While traveling in Saguenay-Lac-St-Jean area recently, it was great to also discover how their tourism office makes good use of Foursquare.
25 May 2015
American Travelers, Take Note: Canada Wants You!
The Canadian travel industry has been wanting to reinvest into the US leisure market. Connect America will provide a 210M$ opportunity over 3 years!
31 January 2021
Can Social Influence Responsible Travel?
Can social media actually influence how travellers experience a destination? New Zealand's latest campaign addresses that question.
1 July 2013
Canada Tourism: The Downward Spiral Continues
Canada keeps losing ground as a tourism destination, despite yearly global increases of international visitors. Why is this happening and what can be done to buck the trend?
26 November 2012
Canadian tourism at a crossroad
The Canadian Tourism Commission recently launched its new promotional video for international audiences. What are recent trends showiing?
2 December 2016
Choosing The Right Slogan For Your Destination
Is a tagline really that important when it comes to defining a travel destination? Check out this world map to compare and judge by yourself!
27 July 2013
Collaborative Economy in Travel: The Big Disruptor
The peer-to-peer movement is shaking up the travel industry, with AirBnB leading the way. More than a trend, this is a paradigm shift in the hospitality sphere!
29 June 2011
Finding the right tagline for a travel destination
The 3 key elements of a good travel destination tagline: strong differentiation statement, emotional component, all captured in 3-4 words.
