24 February 2013
How To Apply Content Marketing In Hospitality
Content marketing relies on a six-step process ensuring brands are aligned to achieve their business objectives.
Hotels
16 June 2017
Is Organic Search Dead For Hotels?
Can hoteliers still achieve online success without investing in paid search campaigns? Yes, as long they realize the battle ahead...
3 September 2014
Photos Impact Bookings More Than Reviews
Responding to reviews is a best practice for hoteliers but did you know properties showing at least one photo are +225% likelier to get booking inquiries?
14 December 2015
Priceline, Expedia and The Future of OTA
Are Priceline and Expedia too big to fail, or will their domination be threatened by Tripadvisor and Google gradually becoming online travel agencies?
3 August 2015
The Billboard Effect is Dead? Not So Fast
When it comes to online travel marketing, there's never a dull moment! A new research claims the "Billboard effect" is dead. Things aren't so simple.
20 July 2015
The Evolving Landscape of Online Bookings
When it comes to online travel marketing, there are few topics as hotly debated as bookings: direct, through OTAs or other third parties.
21 August 2018
The Importance of Email in Hotel Marketing [INFOGRAPHIC]
Understanding the 5 stages of email marketing across the customer journey helps to identify timely contents and offers. Here are useful tips and examples.
8 March 2015
The OTA Duopoly: Priceline vs Expedia
With its recent acquisition of both Travelocity and Orbitz, Expedia is back on top of its OTA battle against Priceline. Good or bad news for hoteliers?
31 August 2016
Web Design Inspiration for Independent Hotels
Ever wonder what makes a good hotel web site? Design matters when it comes to your key digital presence. Here are great inspirational examples.
