20 July 2015
The Evolving Landscape of Online Bookings
When it comes to online travel marketing, there are few topics as hotly debated as bookings: direct, through OTAs or other third parties.
Hotels
8 March 2015
The OTA Duopoly: Priceline vs Expedia
With its recent acquisition of both Travelocity and Orbitz, Expedia is back on top of its OTA battle against Priceline. Good or bad news for hoteliers?
13 January 2015
15 Hotel Marketing Trends For 2015 [INFOGRAPHIC]
From proximity technology to mobile payment, from persona driven content to meta search, here are 15 trends that will rock the hotel marketing world in 2015!
23 November 2014
Will you book your next hotel on Amazon?
With the imminent rollout of Amazon Travel across three cities in the U.S., hoteliers can expect more change with their online distribution approach!
10 September 2014
How Buying Travel Packages Differs: US vs UK
UK consumers make 35 visits to travel sites before booking a package. How does it compare with US consumer behaviors? Read on for some interesting findings...
3 September 2014
Photos Impact Bookings More Than Reviews
Responding to reviews is a best practice for hoteliers but did you know properties showing at least one photo are +225% likelier to get booking inquiries?
3 May 2014
Hotels and OTAs, from confrontation to collaboration
Hotel distribution has shifted in recent years from mostly direct sales to third-parties, through online travel agencies. Is there room for collaboration?
15 March 2014
What Hotel Guests Want in Mobile Features
A recent study conducted by MCD shows how smartphones hold tremendous potential to better the customer experience in hotels.
5 January 2014
14 Digital Marketing Trends for Hotels in 2014 [INFOGRAPHIC]
Just in time for the new year, here are 14 trends hotel marketers must consider as part of their digital strategies for 2014 and beyond!
