7 January 2015
Brands Must Connect With Mobile Travelers
With mobile set to represent 7% of total travel sales in 2015, or 25% or total online travel bookings, how can brands better connect with mobile travelers?
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
13 January 2015
15 Hotel Marketing Trends For 2015 [INFOGRAPHIC]
From proximity technology to mobile payment, from persona driven content to meta search, here are 15 trends that will rock the hotel marketing world in 2015!
21 January 2015
Google Goes Local
From Google Reviews to Google My Business, travel brands have options to manage their online reputation. With Local Guides, travelers can now add to this equation!
29 January 2015
Travel Marketing, from Social to Digital
A recent study by Deloitte and Facebook highlights why travel brands must move beyond social focus to a more holistic digital approach, campaign and metrics.
4 February 2015
3 Insights for Travel Brands on Twitter
Twitter is often looked at as the "other" social network to put efforts in. Yet, travelers use it a lot. Recent findings show us just how much!
11 February 2015
The Impact of Dark Social in Travel Marketing
It is estimated that 84% of internet users worldwide share content online. Yet, of these users, nine out of ten will share through dark social channels. Yikes!
20 February 2015
Top 5 social networks for etourism in China
From QZone to Youku, WeChat, Weibo and Tieba, here are five social networks travel brands ought to know if they wish to engage with Chinese travelers online.
26 February 2015
Videos on Facebook: Get In While They’re Hot!
Videos are popular on Facebook, but did you know they get more reach and engagement than link posts, statuses and photos? Here are 5 tips to consider!
22 April 2015
Instagram Ads for Travel Marketing
With more than 300 active users, Instagram has become a key social media for travel brands. Promoting media (photos & videos) is the next frontier!
