Travel Marketing

6 April 2014

How Facebook influences… TripAdvisor!

TripAdvisor shows results based on comments and reviews left by travelers worldwide. But did you realize how integrated it is with your Facebook network?

29 March 2014

Why review sites are a must for travel marketers

According to a new, independent research, 46% of consumers state review sites as their most important source for choosing hotels or accommodation.

23 March 2014

Is AirBnB The Next Powerhouse Travel Brand ?

AirBnB is now valued at an estimated $10 billion, with intentions to move beyond accommodations and into meeting space, car-sharing and tours & activities.

23 February 2014

4 Creative Uses of Instagram in Destination Marketing

Instagram has become a weapon of mass seduction for travel marketers. Here are four great examples of Destinations embracing its potential.

16 February 2014

How TripAdvisor Impacts Travel Decision-Making [INFOGRAPHIC]

80% of TripAdvisor users read between 6-12 reviews before booking their accommodation. Check out more findings from this recent PhoCusWright survey.

8 February 2014

How Socially Engaged Is Your Brand?

A recent study by Sprout Social finds that more than 4 out of every 5 comment or question made to brands on social media is left unanswered. Surprised?

26 January 2014

3 Tips To Rank Higher On TripAdvisor

There are 3 variables affecting your TripAdvisor ranking: quantity, quality and recency of comments. Here are tips to optimize your score and ranking.

18 January 2014

What Content Travelers Seek Online

Online content consumption is growing, as consumers spend 93% more time with online content than they did 3 years ago. What impact for travel marketers?

12 January 2014

The ABCs of Etourism in 2014

From A to Z, here is my take on essential elements to consider for travel brands wanting to put a vibrant strategy in place online and via social media.