24 May 2014
Social Media Best Practices in Travel: LinkedIn
With over 300 million users, LinkedIn reigns as the key social network for B2B marketers. Here are five tips for travel brands to make the most of LinkedIn.
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
10 May 2014
Social Media Best Practices in Travel: Pinterest
Did you know that "travel" was the most popular category on Pinterest? Here are a few pointers and examples of how travel brands can embrace this social media.
17 May 2014
Social Media Best Practices in Travel: Twitter
Twitter seems ubiquitous as social network in the news. But how are travel brands embracing its potential? Here are some tips.
15 July 2011
Social media engagement: hype or plain common sense?
Social media is a great enhancer of engagement between brands and customers, in particular in the travel industry.
24 April 2020
Soon Come: The Future of Jamaica Tourism
In this most recent edition of PAX Live, we discuss how Covid-19 is affecting Jamaica tourism and how marketing seeks to uplift spirits moving forward!
1 December 2014
Standing Up For Tourism in Canada, Eh?
The Canadian tourism industry has lots of potential and economic impact across the country, but what can we do to thrive against international competition?
15 February 2016
Sweet Stats For Tripadvisor’s Sweet 16! [INFOGRAPHIC]
As Tripadvisor turns 16 in 2016, here is an infographic detailing key stats and lesser known facts about a platform that has become unavoidable in travel.
12 January 2014
The ABCs of Etourism in 2014
From A to Z, here is my take on essential elements to consider for travel brands wanting to put a vibrant strategy in place online and via social media.
15 June 2011
The benefits of answering clients via social media
A recent study shows how companies that answer queries on Twitter can drive increased revenue and engage followers.
