18 April 2021
The Underpromise – Overdeliver Conundrum
Travel brands will face a challenge as we emerge from this pandemic: meeting consumer's evolving expectations!
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
11 March 2020
Travel Marketing In Times Of Global Pandemic
With Covid-19 now officially a pandemic crisis, what can travel brands do? Here are a few tips based on my experience with SARS back in 2003!
28 February 2021
Travel Marketing on Clubhouse
Clubhouse is the talk of the town on social media. Literally. What opportunities for travel and hospitality marketing?
8 November 2019
Travel Stories in Destination Marketing
Stories are raging across social media platforms and even Google. With Travel Stories, destinations can now embrace the format to enhance their marketing.
17 May 2020
What next for travel marketing?
As the economy slowly recovers and people consider travelling again, here are few considerations for travel marketing to be effective!
5 January 2021
What Travelers Are Now Seeking
Wondering what travel intentions will be in 2021 for consumers? This recent study by Expedia Group Media Solutions holds a few answers.
26 September 2021
What travelers value in 2021
According to Expedia Group's new Traveler Value Index, expectations have evolved quite a bit during this pandemic!
9 April 2020
When and How Will Travel Agents Sell Cruises Again?
Selling cruise travel during these uncertain times is an uphill battle. But travel agents can stay in-the-know until better days arise!
6 May 2011
Does the travel industry over promise and under deliver?
Do hotels over promise & under deliver, deceiving guests along the way? Travel industry must tread carefully with expectations!
