16 February 2012
Numbers can be deceiving
1000 Facebook fans, 500,000 customers in your loyalty program, 1 million customers... Are these vanity metrics or actuelly useful indicators?
9 February 2012
Biggest trend in travel marketing for 2012? Embracing SoMoLo
2012 will be a great year in travel. Its biggest challenge may come from how industry marketers embrace social, mobile and local.
2 February 2012
Which luxury hotel brands stand out in mobile travel?
Which luxury travel brands are at the forefront in their mobile marketing? According to this report, some may be iconic but also immobile...
25 January 2012
Seven reasons to travel to Quebec City this winter
Quebec City is a great place to live or visit year-round. Here are seven of my favorite events and places to enjoy during winter time!
19 January 2012
How digital devices affect family togetherness
43% of families choose computers and tablets to connect together versus only 21% for TV. What is the impact of digital devices on families?
4 January 2012
Hospitality and Travel Marketing, from A to Z
Here's my rendition of defining key concepts in hospitality and travel marketing, from ABC to Z.
22 November 2011
The underestimated value of timing in a (social media) campaign
Qantas airlines provides another classic social media fail that consultants, PR and industry experts will share for years to come!
18 October 2011
How Facebook and Email marketing really are alike
Integration of Facebook & Email marketing strategies makes a lot of sense, as Jay Baer shared in a recent presentation during Facebook Success Summit 2011.
20 September 2011
KLM new initiative: cool & innovative, or plain gimmick?
KLM Dutch airline strikes again with yet another innovative social media campaign. Or is it really?
