13 March 2018
Google, Facebook and Travel Reviews
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
Frederic Gonzalo’s Blog
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
13 February 2018
Why Email Marketing Still Matters [INFOGRAPHIC]
In an era of increasing noise on the web and social media, and Facebook posts seeing dismal organic reach, email marketing makes more sense than ever!
5 February 2018
How Voice Search Will Impact Travel Marketing
Voice search and virtual assistants are emerging as the next big digital trend travel marketers need to embrace. Here are some key implications.
31 January 2018
The Importance of Video Marketing in 2018 [INFOGRAPHIC]
Since video will account for 80% of all traffic on the web by 2020, brands need to embrace its potential and social media platforms are at the forefront.
22 January 2018
Does Influencer Marketing Work For Hotels? [INFOGRAPHIC]
Should you work with YouTubers, Instagramers or other influencers to promote your property? Here are a few pointers that can help understanding the process.
20 December 2017
5 Digital Marketing Trends For 2018
From voice search to video content, what digital trends will keep travel brands marketers up at night in 2018? Here are five important ones to look out for!
28 November 2017
How To Measure Your Newsletter Performance
Here are the key performance indicators to help you monitor your email marketing campaigns and optimize newsletter results.
21 November 2017
Facebook Marketing For Hotels [INFOGRAPHIC]
Hotels and travel brands are making better use of Facebook than before. Here are key items to consider for an effective marketing strategy.
