19 December 2016
More than 40% of Business Trips Extend for Leisure Purposes
The majority of bleisure travelers take as many leisure days or more than the business component of their trip. An opportunity for destinations!
Frederic Gonzalo’s Blog
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
2 December 2016
Choosing The Right Slogan For Your Destination
Is a tagline really that important when it comes to defining a travel destination? Check out this world map to compare and judge by yourself!
17 November 2016
How The Travel Path To Purchase Varies in Canada, US & UK
Travelers in Canada, the UK or USA don't behave the same way when it comes to their online decision-making. A recent study shows this clearly!
9 November 2016
Facebook Cheat Sheet For Travel Brands [INFOGRAPHIC]
Not sure about the best dimension for that image on that Facebook post? Is it the same on a mobile device? Check out this infographic for all the details!
24 October 2016
8 Tech Trends Travel Marketers Need To Embrace
While 2020 may seem far away, there are emerging tech trends already impacting travel and industry stakeholders. Here are the salient ones to understand!
3 October 2016
The Challenges of Travel Marketing in the Digital Era
Having a good web strategy and dynamic social media engagement is no longer enough, as travel brands struggle to achieve effective marketing. What gives?
23 September 2016
Your 10-Step Roadmap for Influencer Marketing [Infographic]
Getting influential people to talk about your brand is an effective strategy, now more than ever in this digital age. Check out this infographic!
12 September 2016
5 Useful Tips For Your Email Marketing
Email is alive and well, but marketers need to think mobile and adapt their approach as digital marketing evolves. Here are 5 tips to consider.
