15 September 2013
Habits, Beliefs and Behaviors of the Modern Traveler [STUDY]
A recent study, with 4,000 vacationers from the US, UK and Australia, highlights interesting aspects of the customer engagement challenges in the travel industry.
Frederic Gonzalo’s Blog
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
8 September 2013
How Our Flying Experience Is Changing [INFOGRAPHIC]
According to a recent study by SITA, airlines and airports are adapting to mobile and social, shaping a different flying experience.
1 September 2013
What Women Want… From Travel Brands!
It's a documented fact that women are key decision-makers in couples and family travel planning. So how do travel brands perform in meeting and exceeding their needs?
25 August 2013
KISS: Keep It Significant and Shareable
Keeping it short and straight to the point is always a good way to get a message across. With social media, it's also about being shareable!
17 August 2013
The Holy Trinity of Digital Travel Marketing
Search Engine Optimization (SEO) and Marketing (SEM), Email Marketing, and Social Media Marketing: the holy trinity of a digital travel marketing strategy!
10 August 2013
With social media, the only constant is change!
Trying to follow Facebook changes can be an overwhelming task, yet we need to understand the implications. Same goes for Linkedin and most social networks...
3 August 2013
Mobile Usage in Travel On The Rise
Google Travel estimated 25% of all online travel search was made through a mobile device at the end 2012. This number now stands at 40%! How are travel brands adapting?
27 July 2013
Collaborative Economy in Travel: The Big Disruptor
The peer-to-peer movement is shaking up the travel industry, with AirBnB leading the way. More than a trend, this is a paradigm shift in the hospitality sphere!
