Social media engagement: hype or plain common sense?
Social media is a great enhancer of engagement between brands and customers, in particular in the travel industry.
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
Social media is a great enhancer of engagement between brands and customers, in particular in the travel industry.
There is gap between mobile adoption rate by consumers and how travel industry is adapting. How quickly brands react can pave a way of differentiation.
The 3 key elements of a good travel destination tagline: strong differentiation statement, emotional component, all captured in 3-4 words.
Have you ever talked AT your phone? Ever thrown it? You're not alone...
A recent study shows how companies that answer queries on Twitter can drive increased revenue and engage followers.
Key highlights from the L2 Digital IQ Index of global airline, hotel and cruise companies.
Should you turn social media off to enjoy quality time during family vacations, or make the most of them to actually enhance the experience?
Does it still make sense to attend all the travel trade shows or will social networks cut through this traditional part of the sales cycle?