Frederic Gonzalo’s Blog
Benetifs of live streaming videos

Marketing Tips For Your Live Streaming Efforts [INFOGRAPHIC]

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While most travel brands are aware that video has become a key media to use to achieve above-average community engagement, live streaming is still an under-utilized functionality across social platforms where it is available. Yet, consider some of these stats:

  • 80% of customers would rather watch live videos from brands rather than read posts
  • Facebook Live videos are watched 3 times longer than regular ones
  • 63% of Millenials watch live content – 42% create it!
  • Twitch is one of the biggest live streaming sites with 10M active daily users

These are just a few of the insightful stats you will find in the following infographic created by the folks at Filmora on the topic. Check it out below!

Live Streaming On Social Media

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Industry Partnerships & Marketing, Nova Scotia Tourism Association
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