8 February 2014
How Socially Engaged Is Your Brand?
A recent study by Sprout Social finds that more than 4 out of every 5 comment or question made to brands on social media is left unanswered. Surprised?
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
12 November 2012
How to get Facebook engagement… without paying for it?
Facebook's algorithm is decreasing the reach, virality and engagement of posts, yet there are still ways to beat the system.
21 May 2019
How to Use Facebook Boost to Your Advantage
When it comes to Facebook marketing, and in particular Facebook advertising, there's more to it than just the simple Boost button. Here's why.
23 March 2013
How Travel Destinations Are Embracing Social
Tourism Australia and Tourism Montreal are two recent examples of travel destinations empowering travelers through social media.
22 April 2015
Instagram Ads for Travel Marketing
With more than 300 active users, Instagram has become a key social media for travel brands. Promoting media (photos & videos) is the next frontier!
27 September 2020
Instagram Engagement Rates Decline
As a recent study suggests, brands are seeing decreasing engagement rates on Instagram. Why is this, what can we do about it?
27 March 2011
Is advertising in social media really a waste?
Is advertising in social media a waste of time and money, or does it simply complement existing tactics to foster engaged online communities?
22 September 2013
Is Social Media Enhancing or Ruining the Travel Experience?
Having access to social networks and mobile devices is both good and bad for travelers seeking to get away from it all. Do social media enhance or ruin the experience?
22 April 2011
Is there an optimal time to tweet?
Post on social media is one thing. Doing it at the right time, to the right audience, is another!
