30 July 2012
The Impact of Social Media on Travel [INFOGRAPHIC]
How much of the travel industry revenues now originate online and what is the impact of social media and mobile in the process?
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
16 February 2021
The Importance of SEO for Travel Brands
Does your hotel, destination, restaurant or attraction appear in search results near travelers? Here are key SEO factors that matter in 2021.
27 April 2013
The Innovation Obligation: 4 Key Principles To Innovate
Thinking outside the box, outlining a clear vision, putting money where you mouth is and being fearless are four key principles of innovation.
20 December 2012
The Mobile Revolution in Travel
After the web and social media revolutions, mobile is the new game-changer. The always-on, connected traveler is the next eldorado!
17 November 2014
The Multiscreen Evolution of Travel Decisions
According to a recent study, mobile & PC audiences are growing across travel categories AND traveler types. Here are some key findings to consider!
8 September 2015
The Next Big Thing In Visual Storytelling? Destination Selfies
When it comes to storytelling, travel destinations should make the most of photos and videos taken by travelers. How about tapping into selfies, giga-style?
27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
26 September 2019
The State of Facebook and Instagram Ads for Travel Marketers
How do travel marketers use Facebook and Instagram ads and where can we expect efforts to go in the near future? Find out with this recent report.
6 March 2022
The subtle evolution from bleisure to workations
Why choose between work and spending time on vacations when you can do both! Move over bleisure, here come workations!
