7 July 2013
Big Data in Tourism & Hospitality: 4 Key Components
Big data is set to impact the tourism industry, but what is it exactly? Volume of information, but also variety, velocity and veracity. Or the four Vs.
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
1 July 2013
Canada Tourism: The Downward Spiral Continues
Canada keeps losing ground as a tourism destination, despite yearly global increases of international visitors. Why is this happening and what can be done to buck the trend?
27 May 2013
The Customer Journey to Online Travel Purchase
Within the stages of the decision-making journey, which online interactions have most impact with travelers?
11 May 2013
How Quebec City Crowdsources Locals To Promote Its Destination
Quebec City is the latest destination to embrace social and locals to help promoting its destination through a simple yet efficient microsite with contest.
30 April 2013
How Top Travel Brands Rank For Mobile Usage [INFOGRAPHIC]
Evaluating travelers’ experiences with travel brands provided interesting feedback on mobile & tablet usage at the planning and booking stages.
27 April 2013
The Innovation Obligation: 4 Key Principles To Innovate
Thinking outside the box, outlining a clear vision, putting money where you mouth is and being fearless are four key principles of innovation.
1 April 2013
Travel & Hospitality Industry Among Top Web Performers
A recent study found Hospitality leading among various industries regarding website performances, stickiness and mobile traffic.
23 March 2013
How Travel Destinations Are Embracing Social
Tourism Australia and Tourism Montreal are two recent examples of travel destinations empowering travelers through social media.
16 March 2013
Online Resources Key To Travel Decision-Making [INFOGRAPHIC]
TripAdvisor recently conducted its biggest traveler survey ever. Web, social & mobile play key roles. Are marketers adapting quickly enough?
