12 August 2019
Google, Dominant Player In Online Travel
For years, travel industry pundits have speculated around the possibility for Google to enter direct sales, competing against OTAs. Is this happening now?
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
15 November 2020
How Canadians Purchase Travel Post-Covid-19
According to a recent study, the path to purchase for Canadian travellers has changed in the eye of the pandemic. Here are key findings.
14 March 2021
Is TripAdvisor Plus A Game-Changer?
TripAdvisor is launching its new subscription-based loyalty program. Will it revolutionize hotel distribution? Will travelers buy in?
14 June 2020
Security is the new marketing
Travel marketing is entering the era of Covid-19, as brands and consumers emerge from confinement with summer upon us. Health and security are now key!
16 April 2020
Selling Travel When Nobody Can Travel
How can advisors be selling travel during the pandemic, when consumers don't (or can't) consider the possibilities? Here are a few tips to help.
24 April 2020
Soon Come: The Future of Jamaica Tourism
In this most recent edition of PAX Live, we discuss how Covid-19 is affecting Jamaica tourism and how marketing seeks to uplift spirits moving forward!
16 February 2021
The Importance of SEO for Travel Brands
Does your hotel, destination, restaurant or attraction appear in search results near travelers? Here are key SEO factors that matter in 2021.
26 September 2019
The State of Facebook and Instagram Ads for Travel Marketers
How do travel marketers use Facebook and Instagram ads and where can we expect efforts to go in the near future? Find out with this recent report.
18 February 2020
The Surprising Effects of Travel of Your Health [INFOGRAPHIC]
Whether you are away on business or on a personal vacation, travel can take a toll on your health by impacting habits and routine. Here are reasons why.
